Towel is a textile fiber as raw material surface of the pile or pile cut fabric, used for washing and wiping can directly contact with the human body textile, is a kind of textile products that can directly contact with the human skin, generally cotton fiber as the main raw material, soft texture. Towel fabric according to the use can be divided into: square towel, face towel, floor towel, bath towel, pillow towel, terry quilt and terry cloth; According to the drop loop distribution, it can be divided into: single side and double side; According to the production process can be divided into: first weaving after bleaching and first bleaching after weaving; According to the production method can be divided into: plain color, color, printing, cut line, soil weaving, jacquard, section file, spiral and so on.

The upstream of the towel industry chain is mainly composed of cotton yarn (cotton), bamboo fiber fabrics and other raw materials; Midstream for the towel industry manufacturing link; The downstream is the sales channels, including supermarkets, daily necessities stores, e-commerce platforms, etc., and eventually to the hands of consumers.

At present, the domestic towel industry can be divided into household, commercial, medical, military and other fields according to demand. Among them, the household field is the most widely used, accounting for more than 60% of applications in 2021; Followed by the commercial sector, accounting for about 20%.

Third, the status of the global towel industry

1. 1.Market size

From 2016 to 2021, the global towel market has remained above $32 billion, with an overall upward trend. According to statistics, the global towel market size in 2021 reached 35.07 billion US dollars, an increase of 5.6%.

2. 2.Regional structure

Global towel industry capacity transfer and strong support from local policies, the rise of the towel industry in South Asia and Southeast Asia to open new growth space for textile machinery. South Asia, Southeast Asia is rich in low-cost human resources, coupled with the proximity to raw materials, the development of labor-intensive textile industry has unique advantages, towels have become an important industry in the economy of various countries.

Fourth, Current status of China's towel industry

1. 1.Market size

Towels in textiles are indispensable necessities in our lives, with the application of new technologies and the continuous improvement of consumption levels, the types of towel products are increasing, the application range is becoming more and more extensive, and the market scale continues to expand. In recent years, the size of the domestic towel market has shown a trend of fluctuations, and the size of China's towel market in 2021 is 42.648 billion yuan, an increase of 8.19%.

2. 2.Output

From 2011 to 2019, China's towel production continued to grow steadily, and in 2020, affected by the epidemic, it was reduced to 965,000 tons, a year-on-year decrease of 6.7%, and in 2021, it rebounded to 1.042 million tons, an increase of 7.98%.

3. 3.Demand

With the continuous development of China's social economy and the continuous improvement of living standards, people's demand for towels is also diversified. Towel types and usage scenarios are constantly changing. In recent years, the demand of the domestic towel industry has shown an overall growth trend, from 464,200 tons in 2011 to 693,800 tons in 2021, with a CAGR of 8.37%.

4. 4.Import and export situation

In terms of imports, since 2011, the import quantity of China's towel industry is relatively stable, and the import quantity of China's towel industry in 2021 is 0.42; The import amount of China's towel industry showed a fluctuating growth trend, and the total import amount in 2021 was 288 million yuan, an increase of 7.46%.

The import quantity and amount of China's towel industry from 2011 to 2021

In terms of exports, according to the data of the General Administration of Customs of China, in the whole year of 2021, China's towel industry accumulated exports of 352,400 tons, an increase of 14.08%; The export value was 2.286.3 billion yuan, up 14.74 percent year-on-year.

Five, towel industry development suggestions and trends

The purchase of towels is usually more casual in daily life, if the choice of inferior towels will bring us health problems, because the towel product itself is relatively tight, the surface has more wool tissue or by cutting process treatment, time is used for a long time, it is easy to accumulate germs or dirt. When we buy towels, we must first buy products in regular shopping malls, check the product identification and appearance quality, to see whether the identification is complete, weaving, sewing, printing and so on are defective. Need to pay attention to one point, do not pursue the softness of the towel too much, feel the softness of the towel is too good, often add excessive softening agent, and reduce the water absorption of the towel. Towels used for a long time will remain a large number of bacteria, it is generally recommended to frequently disinfect or use for 3 months to replace a new towel, be sure to clean after each use, put in a ventilated and sunny place to dry, in addition to try not to use a towel, or use others to share towels, which will increase the chance of bacterial transmission, may cause cross infection.

The market competition of towel products is becoming increasingly fierce, and the demand of consumers has also developed from simple practicality to functionality, safety, environmental protection and health, and aesthetics. Comfortable, green must be one of the directions of development. Enterprises should focus on the development of new technologies, the development of intelligent equipment, etc., to adapt to the current market for towels of environmental protection, health, comfort demand of the new trend.